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COMMON PERSONAL AND
PROFESSIONAL EMAIL RULES
THE AMERICAN CENTER
13 JULY, 2011
YUKI KONDO-SHAH
MIRIAM SCHIVE
Email Etiquette
Email Vocabulary
CC – Carbon Copy
BCC – Blind Carbon Copy
Reply All
Forward
Delete
Archive (Gmail)
Folders/Labels
What email client/company do you use?
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Composing a Formal Email
Have a neutral email address:
Example: lazygurl28@yahoo.com (BAD!)
Example: minh.nguyen@yahoo.com (GOOD!)
Always begin with a “Dear Mr. / Ms. / Dr. ____,” or
if recipient is unknown use “To whom it may
concern”.
Be sure to address the person correctly – check the
spelling of their name, whether they are a man or
woman and use the appropriate salutation.
Composing a Formal Email
Introduce yourself in the first paragraph and tell the
recipient why you are writing:
Example: “My name is Yuki Kondo-Shah and I am
writing to you today to apply for the [position] at
[institute].”
Be concise and short: Generally, 3-5 sentences per
paragraph and no more than 5 paragraphs in an
introductory email.
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Composing a Formal Email
Avoid abbreviations or acronyms, when possible.
Never use slang (informal speech).
Conclude the email with the appropriate ending:
Example: “Sincerely,” or “Respectfully,” or “Best
regards,”
Sign with your full name.
ALWAYS be sure to spell-check your email before
sending.
What is the problem with this email?
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1. Sending before you mean to:
• Sending incomplete emails looks sloppy and careless
• Avoid the problem by entering the recipient’s e-mail
address only when your e-mail is ready to be sent!
What is the problem with this email?
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2. Forgetting a Greeting
Example: “Can you send me the report by 5pm
today?”
Email is casual, but you do not want to be rude.
Simple pleasantries do the trick.
Say “Hi” at the start of the message and “Thanks” at
the end.
Be sure to use the recipient's name.
Be polite yet brief with your courtesy.
What is the problem with this email?
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3. Forgetting the attachment
Example: “Sorry, I forgot to include the attachment.”
If your e-mail includes an attachment, upload the file
to the e-mail before composing it.
This eliminates the embarrassing mistake of
forgetting it before hitting “send,” and having to send
another e-mail saying you forgot to attach the
document.
4. Forwarding Useless Emails
Forwarding email can clutter inboxes and increase
spam.
Whether it is a silly joke or a heartwarming charity,
there is never a time to share an e-mail forward
using your work e-mail.
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5. Underestimating the importance of the subject
line
The subject line is your headline.
Make it interesting, and you’ll increase the odds of
getting the recipient's attention.
Our inboxes are cluttered; you need to be creative
and direct to help the recipient cut through the noise.
You should consistently use meaningful and
descriptive subject lines.
Examples:
Application for P.A. Position at CSIS – Yuki Kondo-Shah
Inquiry about Volunteer Positions with ICG
What is the problem with this email?
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6. Using incorrect subject lines
Change the subject line if you’re changing the topic
of conversation.
Better yet, start a new e-mail thread
7. Not putting an e-mail in context
Even if you were talking to someone an hour ago
about something, remind them in the e-mail why you
are writing.
In this multi-tasking world of ours, it is easy for even
the sharpest minds to forget what is going on.
Example: “Dear Miriam, thanks for lunch today. It
was great to get your ideas about Thursday’s
program. I have some additional questions that I
want to ask you…”
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8. Hitting Reply ALL unintentionally
This is a biggie.
And it is not just embarrassing; depending on what
you wrote in that e-mail, it can ruin your relationship
with a co-worker or even your boss.
Take extra care whenever you respond so you do not
hit this fatal button.
Example: My classmate at Harvard emailing the
class to complain about a professor…and the
professor was included in the “reply all” response
9. Relying too much on e-mail
No one is sitting around staring at their inbox
waiting for your e-mail.
If something is urgent, use another means of
communication.
A red “rush” exclamation point does not compare to
getting up from your desk and conducting business
in person.
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10. E-mailing when you’re angry
Do not do it. Ever. Recall buttons are far from a
perfect science, and sending a angry e-mail is often a
catastrophic mistake.
It sounds cliché, but the best thing to do is sleep on
it.
Save the message as a draft and see if you still want
to send it the next morning.
11. Appropriate Auto-Reply Use
Not at home? Not even at the office?
Inform people about your absence (and when you
plan to return) so they do not get nervous, frustrated
or angry as their messages are not answered quickly.
Ex:
“Thank you very much for your message. I will be out of the
office on official work travel until August 26
th
. I will not have
regular access to my email. For urgent matters, please contact
Miriam Schive at (202)-xxx-xxxx or schivems@state.gov.”
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